Maison de l’Asie

Maison de L’Asie embarks on a bold new chapter, redefining the way luxury fragrances are experienced and discovered. With the launch of a new website and the introduction of the Master Perfumer Series, the brand deepens its commitment to scent as an art form—where perfume is not just worn but truly lived.

Both elements serve a singular purpose: to immerse customers in the world of Maison de L’Asie through richer storytelling, seamless digital exploration, and fragrances that push the boundaries of olfactory artistry. This is more than a refresh—it is a complete reimagination of how scent is introduced, understood, and desired.

The Website

A fragrance should unfold like a story, each note revealing layers of meaning and emotion. The challenge was to create a digital space that captured this experience transforming Maison de L’Asie’s website from a simple storefront into a portal to its world.

The solution? A refined, cinematic approach to storytelling. The website now guides visitors through scent families, fragrance inspirations, and perfumer narratives—blurring the lines between commerce and experience.

The Master Perfumer Collection

For Maison de L’Asie, fragrance is more than craftsmanship—it’s artistry. The Master Perfumer Series is an invitation to some of the world’s most visionary perfumers, giving them the space to create without limits.

The first edition is crafted by Antoine Lie, a master of avant-garde perfumery. Inspired by Japan’s balance between tradition and modernity, his creations capture the tension between rebellion and restraint, serenity and intensity.

This series is a tribute to the artistry of perfumery, where each edition is a collector’s item, a rare expression of scent, and a piece of olfactory history. With limited releases and a waitlist model, Maison de L’Asie ensures that these creations remain highly sought-after, deeply personal, and undeniably exclusive.