The Macallan

To celebrate 200 years of The Macallan, we created The Heart of the Spirit, a heartfelt tribute that brings the brand’s incredible journey to life through art, storytelling, and immersive experiences. Teaming up with acclaimed visual artist Javi Aznarez and award-winning Scottish poet Jenni Fagan, we crafted a beautifully designed, leather-bound book that captures the defining moments of The Macallan’s legacy in a visually stunning and deeply poetic way.

But the story doesn’t stop there. We designed an immersive estate experience and a global exhibition, allowing audiences to enter The Macallan’s world. Inspired by the brand’s signature wave pattern, the exhibition’s flowing wall designs mirror the curves of the distillery, creating a natural sense of movement through the space.

On one side, larger-than-life illustrations bring the brand’s story to life. In contrast, the other side features poetry, imagery, and rich storytelling that invite visitors to dive deeper into the heritage. Adding to the atmosphere, striking volumetric elements were integrated into the space, giving each section a sense of depth and discovery.