Bentley

At the heart of this partnership is the concept of the horizon—a timeless symbol of vision and possibility. The collaboration’s identity, Macallan x Bentley Horizon, reflects the brands’ dedication to pushing boundaries while honoring their deep-rooted traditions. Bentley’s mastery of movement and The Macallan’s expertise in time come together in a seamless blend of storytelling and design.

Bringing this vision to life is director Bugsy Riverbank Steel, who will craft a compelling campaign that captures the essence of the journey—timeless, sophisticated, and forward-thinking. With an emphasis on nature, precision, and obsessive craftsmanship, the experience will unfold across multiple touchpoints, immersing audiences in the world of two iconic brands shaping the future.

The project, still in development, explores how both brands, inspired by nature and driven by a future-oriented vision, create a luxurious experience that redefines their respective legacies.