The Glenrothes

Full Rebranding & Packaging Redesign

We partnered with The Glenrothes to redefine its brand identity, positioning it as a true luxury player in the whisky market. Our comprehensive rebranding strategy introduced a modern, sophisticated logo and a bold new colour palette, reflecting the brand’s heritage while appealing to contemporary audiences.

 To enhance shelf presence and elevate the brand’s prestige, we redesigned the packaging sleeve with more prominent labels, creating a more substantial visual impact that resonates with discerning consumers.

 Our work extended to exclusive limited-edition releases, including distinctive Halloween special editions and 50-year-old and 40-year-old expressions explicitly designed to captivate the Chinese market. These carefully crafted releases celebrate the brand’s rich legacy while catering to the evolving tastes of global luxury connoisseurs.