The Macallan
A Night On Earth - A Celebration of Art and Tradition
Client:
The Macallan
Year:
2024
Type:
Concepts
,
Content campaigns
Crafting an Immersive Gifting Experience Through Strategic Design
Project Description
We partnered with The Macallan to elevate their A Night on Earth series, transforming whisky gifting into a luxurious and immersive experience. Through strategic design and collaboration with renowned artists, we crafted a cohesive brand narrative that resonated across global markets while honouring the brand’s rich heritage.
Celebrating Andalusian Tradition
For the third release, The Macallan honoured its 200th anniversary with a tribute to Andalusian culture through the visionary work of María Melero, an artist and illustrator born in Jerez de la Frontera. With a graphic design and illustration background, María’s work infuses Andalusian folklore with contemporary social narratives, creating a vibrant yet meaningful visual story. Inspired by literature and 19th-century engravings, her artwork celebrates the rich heritage of Jerez, the home of sherry-seasoned oak casks used in The Macallan’s whisky-making tradition. .