The Macallan
A Masterpiece of Whisky and Art
Client:
The Macallan
Year:
2022
Type:
Packaging
,
Naming
Bringing whisky craftsmanship to life through the visionary artistry of David Carson, redefining brand storytelling and retail experiences.
Project Description
The Macallan Colour Collection celebrates the artistry behind whisky-making, with each expression showcasing a unique colour profile crafted through distinctive oak cask ageing. This collection explores the profound influence of natural flavour, highlighting the depth and richness that define The Macallan’s legacy.
Partnering with renowned artist David Carson, the brand entered a transformative era. His evocative artworks opened a new world of visual storytelling, reimagining The Macallan’s identity and shaping an expansive collection of creative assets.
Carson’s signature style, seamlessly infused into an immersive activation concept, was developed to introduce the collection to the world. From bold advertising campaigns to engaging retail pop-ups, the David Carson Experience brings a fresh and dynamic energy to The Macallan’s retail environments, captivating whisky enthusiasts with a unique twist.Carson’s work proved to be transformative for the brand.
